7UP Launches ‘Snow-Fresh’ Summer Campaign Across South India
Chennai: PepsiCo India’s 7UP has launched a new summer campaign across South India, introducing a “snow-fresh” refreshment theme as part of its ‘Super Duper Refresher’ positioning. The campaign highlights the brand’s 400 ml pack priced at ₹20, aimed at offering strong value to consumers during the peak summer season.
Designed for high-heat southern markets, the campaign uses snow-themed visuals to emphasise instant cooling and refreshment. The creative film features fast-paced, youth-focused summer settings rooted in everyday South Indian experiences.
According to PepsiCo India, the campaign is currently live in Tamil Nadu and will roll out across Kerala and Karnataka with regional adaptations. It will be promoted through television, digital platforms, outdoor media, and social channels.
7UP is available in single-serve and multi-serve packs across retail outlets, modern trade, and ecommerce platforms nationwide.
