Diwali Celebrations Begin with Fashion and Music at Phoenix Marketcity
Chennai: Phoenix Marketcity Chennai, the city’s leading lifestyle destination, hosted a dazzling edition of its signature Diwali celebration — Euphoria: A Celebration of Sorts — as part of the ongoing Phoenix Festival – 90 Days of Fun. The event blended fashion, music, theatre, and art into a vibrant sensory experience that drew enthusiastic crowds.
The evening’s highlight was a grand fashion showcase curated by renowned fashion icon Prasad Bidapa, who presented an artistic narrative inspired by the five elements. The runway featured stunning collections from top labels including Diesel, Armani Exchange, Calvin Klein, Brooks Brothers, Ritu Kumar, Tasva, Manyavar, Kalanikethan, Koskii, and Malabar Jewels.
Bollywood actor Dino Morea stole the show as the star showstopper, representing Bell & Ross and Diesel with charisma and flair. The atmosphere was further elevated by a soulful live performance from singer Charu Semwal, adding melody to the festive mood.
Rituu Jai Mehhta, Centre Director – Phoenix Mall of Asia & Marketing Director – South, described Euphoria as more than an event — “a distinctive IP” that merges fashion, culture, and entertainment. “Our goal is to offer immersive experiences where every visit feels unique,” she said. “Phoenix Festival is about curating joy — from music and food to décor and cinema, we create an atmosphere where retail meets celebration.”
Dino Morea expressed his excitement about walking the runway in Chennai, calling the city one of his favorites for its warmth and energy. “Diesel’s edgy style resonates with me, and being part of this celebration was truly special,” he said.
Prasad Bidapa praised Chennai’s fashion sensibility and cultural depth, noting how brands like Kalanikethan, Malabar, Tasva, and Manyavar reflect the city’s blend of tradition and modernity. “Curating Euphoria was an inspiring journey — Phoenix Marketcity continues to set benchmarks for experiential fashion in India,” he added.
The event attracted a lively mix of shoppers, influencers, celebrities, and families, all soaking in the festive ambience. With Euphoria kicking off a season of live performances, festive offers, and immersive brand experiences, Phoenix Marketcity reaffirmed its status as Chennai’s go-to destination for fashion, culture, and celebration.
