Tata Tea Chakra Gold CARE Unveils Wellness-Themed OOH Experience at Chennai Central
Chennai: Tata Tea Chakra Gold CARE has unveiled a first-of-its-kind Out-of-Home (OOH) installation at Chennai Central Railway Station, celebrating Tamil Nadu’s rich traditions of care and wellness. Timed with the monsoon season, the activation highlights the comforting rituals of home and the use of natural ingredients that have long supported immunity and well-being.
The brand’s revitalizing blend features five time-honoured ingredients — Tulsi, Ginger, Elaichi, Brahmi, and Abhimadhuram (Liquorice) — each known for its wellness properties. From aiding digestion and memory to soothing sore throats and boosting immunity, these herbs reflect the wisdom of Tamil households. Tata Tea Chakra Gold CARE brings these together in a single cup, reinforcing its proposition: “Care for your loved ones, the Tamizh way.”
The immersive installation at Chennai Central transforms traditional advertising into a cultural experience. A towering pack structure anchors the display, enhanced by sequential lighting effects that symbolize protection during the monsoons. A striking 3D hand holding a steaming cup extends outward, inviting commuters to experience warmth, care, and wellness firsthand.
By choosing one of India’s busiest transit hubs, the brand ensures that lakhs of daily commuters engage with not just a product, but a tribute to Tamil wellness heritage. The activation stands out in the OOH landscape by blending creative design with deep cultural relevance.
The installation will remain active until the end of November 2025, coinciding with the peak of the monsoon season. Tata Tea Chakra Gold CARE is available at major retail outlets across Tamil Nadu.
