Primus Partners and Data Safeguard Forge Global Alliance to Advance Privacy Automation and Responsible AI
Mumbai: Primus Partners has announced a strategic alliance with Data Safeguard, a global leader in AI-powered Unified Privacy Automation, to accelerate the adoption of responsible AI and privacy compliance across India, the Middle East, and the United States.
The partnership aims to support governments and enterprises in navigating evolving data protection landscapes, including India’s Digital Personal Data Protection Act (DPDPA) 2023, the Middle East’s Personal Data Protection Law (PDPL), and global frameworks such as GDPR, HIPAA, and CCPA/CPRA.
By integrating Data Safeguard’s patented CCE® Responsible & Ethical AI engine and ID-PRIVACY® platform with Primus Partners’ expertise in public policy, digital transformation, and large-scale program implementation, the alliance will help organizations:
- Rapidly operationalize compliance across global privacy mandates
- Automate consent management, DPIA, data discovery, DSAR, and purpose-limitation workflows
- Build transparent, ethical, and regulation-ready AI systems
- Strengthen governance frameworks rooted in privacy, ethics, and public value
“With over 120 countries enforcing data protection laws and enterprises allocating nearly 25% of digital budgets to compliance, privacy has become a strategic differentiator,” said Nilaya Varma, Group CEO & Co-Founder, Primus Partners. “This collaboration brings together cutting-edge technology and deep policy expertise to help organizations innovate with confidence and accountability.”
Sudhir Sahu, Founder & CEO of Data Safeguard, added, “Our alliance with Primus Partners represents a powerful convergence of privacy engineering and institutional insight. Together, we aim to embed trust, transparency, and ethical AI into the core of digital infrastructure worldwide.”
The partnership reinforces a shared commitment to building future-ready digital ecosystems where privacy, ethics, and responsible innovation are foundational pillars.
