Food

CavinKare Unveils Nostalgia-Inspired Milkshakes for Children’s Day

Chennai: CavinKare has expanded its Cavin’s beverage portfolio with two new milkshake variants — Orange Cream Biscuit and Premium Malt — inspired by beloved 90s flavours. The launch coincides with the brand’s Children’s Day campaign, Indulge the Child in You, which engaged over 2,500 college students through immersive, nostalgia-themed experiences.

The new offerings aim to evoke childhood memories while delivering indulgent taste in a modern format. The Orange Cream Biscuit Milkshake draws from the iconic cream-filled lunchbox biscuits, offering a zesty, tangy twist. The Premium Malt Milkshake reimagines traditional malt drinks with roasted notes and a subtly sweet finish.

As part of the campaign, CavinKare set up 90s-inspired photobooths across campuses, encouraging students to capture playful “adult vs. childlike” moments while sampling the new milkshakes. Instant photo prints served as keepsakes, and the initiative sparked a wave of social media engagement under the hashtag #IndulgeTheChildInYou.

Commenting on the launch, K.G. Mallikeswaran, Business Head – Beverages, CavinKare Pvt. Ltd., said, “Taste is a powerful storyteller. With these new variants, we’re tapping into the collective memory of generations and delivering nostalgia in a convenient, contemporary format.”

The milkshakes are available in 170ml and 180ml tetra packs, priced at ₹37 and ₹42 respectively, across general trade outlets, modern retail chains, and leading e-commerce platforms.

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