Flipkart Launches ‘Beauty Catalyst’ Conclave to Empower Emerging D2C Beauty Brands
Chennai: Flipkart, India’s leading homegrown e-commerce marketplace, has announced the first edition of its ‘Beauty Catalyst’ conclave, a dedicated forum for emerging direct-to-consumer (D2C) beauty and personal care brands. The event will be held at Flipkart’s Bangalore headquarters on December 1, 2025.
The conclave aims to provide new-age beauty entrepreneurs with structured guidance, platform insights, and tailored solutions to accelerate their growth. More than 50 D2C brands across skincare, haircare, cosmetics, and wellness categories are expected to participate, including Asaya, Tuco, Neude, Nisara, Brit Accent, Underrated, Tru Hair, Becalm, and Dermalist.
Designed to help brands strengthen fundamentals and scale effectively on Flipkart, the program will feature deep-dive sessions on positioning, merchandising, shopper engagement, and brand storytelling. Participants will gain access to playbooks, mentorship, and data-driven insights to enhance visibility and deliver differentiated customer experiences.
“The Beauty Catalyst Conclave is a specially curated space where we aim to bring together emerging D2C BPC brands ready to unlock their next phase of growth on Flipkart. As our first D2C conclave, we intend to build this into an ongoing flagship event, enabling long-term value for our seller partners,” said Kartheek Kanumuru, Senior Director – Beauty & Personal Care, Flipkart.
Industry voices echoed the importance of the initiative. Anurag Kedia, Co-founder of Pilgrim, noted that Flipkart has been a key partner in scaling beauty brands consistently, while Chanakya, Co-founder of Tuco, highlighted the conclave’s role in refining positioning and enabling structured digital growth.
The Flipkart Beauty Catalyst Conclave marks the beginning of a focused effort to engage, enable, and empower the next generation of beauty brands in India. As the beauty landscape evolves, Flipkart remains committed to building long-term partnerships that help brands scale with purpose and impact.
