Sting Energy and Mercedes-AMG PETRONAS F1 Team Announce Landmark Global Partnership
Chennai: Sting Energy, PepsiCo’s electrifying energy drink and Official Team Partner of Formula 1®, has entered into a landmark global partnership with the Mercedes-AMG PETRONAS F1 Team, beginning in 2026.
In a first-of-its-kind reveal, the announcement was delivered not by people but by the car itself. Through a digital film, the precision-tuned lap of a Mercedes-AMG PETRONAS F1 car culminated in the roar of its engine sharpening into the unmistakable “STINGGGGGG.” The creative launch underscored Sting’s promise to bring more energy, speed, and fan engagement to race weekends.
The announcement quickly gained traction online, with leading creators and fans sharing their excitement about the innovative reveal. Sting Energy emphasized that the partnership will extend beyond branding, creating deeper connections with fans and amplifying the thrill of Formula 1.
Eugene Willemsen, Chief Executive Officer, International Beverages at PepsiCo, said: “This partnership unites performance, energy, and flavour under one banner—connecting three of PepsiCo’s most iconic brands with the world’s most successful Formula 1 team. Through Gatorade, Sting, and Doritos, we’re inside the culture of the sport, fueling both the athletes and the fans who live for the thrill of F1. Partnering with Mercedes-AMG PETRONAS Formula 1 Team reflects our shared commitment to performance, innovation, and excellence—values that define both our organizations.”
Toto Wolff, Team Principal & Chief Executive Officer of the Mercedes-AMG PETRONAS F1 Team, added: “Welcoming a company with a portfolio as strong as PepsiCo’s into our partner ecosystem is another sign of the strength of our team and our sport. As a brand, they align perfectly with our ethos of chasing ultimate performance through innovation and excellence. Gatorade’s expertise in sports science, Sting’s youthful energy, and Doritos’ cultural relevance each bring something unique. Together, they create a partnership that not only supports our team’s performance but also enhances the experience for our fans around the world.”
Richard Sanders, Chief Commercial Officer of the Mercedes-AMG PETRONAS F1 Team, said: “We’re delighted to welcome PepsiCo to the team. Their expertise in this sector will help us deliver great experiences for our guests and fans at the track and beyond. It’s a partnership that adds real value to how we operate day-to-day and how we connect with people around the world.”
The Sting x Mercedes-AMG PETRONAS F1 Team collaboration marks a bold new chapter in speed culture, promising fans high-voltage energy and unforgettable race experiences from 2026.
