Naturals Salons Names Actor Sreeleela as New Brand Ambassador, Moves Closer to 1,000-Entrepreneur Milestone
Chennai: Naturals Salons, one of the world’s largest entrepreneurship-led salon chains, has appointed actor Sreeleela as its new brand ambassador as the company advances toward its goal of creating 1,000 entrepreneurs and generating employment for over 15,000 stylists by the end of 2026.
The announcement comes as Naturals approaches a four-figure salon count, marking its evolution from a strong South Indian brand into a nationally recognised player in the organised beauty and wellness sector. Built on a single-brand, franchise-driven model, Naturals has been instrumental in formalising a largely unorganised industry through structured training, technology integration and standardised service quality.
Founded by K Veena, the brand has expanded steadily by tapping into India’s growing demand for organised personal care services across metros, tier-II cities and rural markets. Its franchise-led approach has enabled widespread local entrepreneurship while creating long-term career pathways for beauty professionals.
Strengthening Connect with Young Consumers
Naturals said the association with Sreeleela is aimed at deepening its appeal among Gen Z and millennial consumers, who are increasingly shaping beauty and grooming trends. Known for her youthful persona and rising national presence, Sreeleela aligns with the brand’s aspiration to remain contemporary as it scales across India’s under-penetrated salon market.
Launch of Customer First Card
Alongside the ambassador announcement, Naturals introduced the Customer First Card, a flagship loyalty programme offering services worth ₹30,000 for an annual payment of ₹20,000. The card, which includes EMI options, is valid across 900+ Naturals salons and can be used by the entire family. The initiative aims to make professional beauty services more accessible while strengthening long-term customer engagement.
Leadership Speaks
Commenting on the new association, K Veena, Founder of Naturals Salons, said:
“Our earlier brand faces — Genelia D’Souza, Kareena Kapoor and Dipika Pallikal — represented important phases of our purpose-driven journey. As we look ahead, we wanted someone young, energetic and aspirational who resonates strongly with Gen Zs and millennials. Sreeleela perfectly fits this vision.”
She added that Naturals’ growth strategy remains firmly rooted in India’s demographic potential.
“The vision of creating 1,000 entrepreneurs and thousands of skilled jobs is based on the immense opportunity India offers for structured, high-quality service brands.”
Expressing her excitement, Sreeleela said:
“Naturals represents a brand with a purpose beyond beauty. It stands for opportunity, aspiration and livelihoods. Being part of a brand that is enabling opportunities for hundreds of entrepreneurs and creating employment for thousands of stylists is truly meaningful.”
Future Outlook
As Naturals moves closer to its 1,000-entrepreneur milestone, the company continues to invest in training academies, digital platforms and operational excellence to support its expanding network. With a focus on scale, sustainability and accessibility, the brand is strengthening its position as a key player in India’s organised beauty and wellness landscape.
