CavinKare Launches ₹5 Ruchi Pickle Packs to Expand Household Reach
Chennai: CavinKare has announced the launch of its new Ruchi ₹5 Pickle SKU, offering India’s iconic pickle brand in a convenient 20/25g sachet format. The move strengthens the company’s focus on accessibility, affordability, and authentic flavour, bringing Ruchi’s traditionally crafted recipes to a wider consumer base across Tamil Nadu.
The new ₹5 packs will be available in six popular variants — Citron, Mango Thokku, Lime, Cut Mango, Garlic, and Tomato Garlic — designed to deliver the same authentic taste as Ruchi’s bottled pickles in a portion-friendly format.
With demand for convenient and value-based food products rising across mass and semi-urban markets, CavinKare’s sachet innovation bridges a key consumption gap. By offering bottle-like pickle pieces in compact packs, the brand aims to accelerate penetration among households seeking quality accompaniments without compromising on flavour.
Venkatesh Manoharan, Business Head – Foods Division, CavinKare, said:
“Ruchi has always stood for tradition, trust, and taste. With the new ₹5 SKU, we are making our most-loved flavours even more accessible while maintaining the quality consumers value. This launch strengthens our presence in the fast-growing sachet economy and helps us reach households seeking affordable, portion-friendly packs without compromising on authenticity.”
As part of the introductory promotion, each ₹5 pickle pack will also include a complimentary Meera Anti Dandruff Shampoo sachet, adding extra value to every purchase.
This launch marks CavinKare’s latest step in expanding its reach through innovative, consumer-friendly formats while reinforcing Ruchi’s position as a trusted household brand.
