Oriflame India Collaborates with Nitanshi Goel to Launch Opt Optimals Even Out Skincare Range
Mumbai: Oriflame, the Swedish holistic beauty and wellbeing brand, has announced a collaboration with actor Nitanshi Goel for the launch of its Opt Optimals Even Out skincare range in India. The launch strengthens Oriflame’s skincare portfolio and expands its skinimalist, science-led Optimals range tailored for Indian consumers.
The Opt Optimals Even Out range addresses growing demand for simplified, effective skincare routines backed by dermatologically tested formulations. The range features a high-performance blend of Niacinamide, Rainbow Algae Extract, Glycolic Acid, and Para-probiotic technology, formulated to help reduce pigmentation and uneven skin tone while supporting hydration, resilience, and skin barrier health.
Actor Nitanshi Goel, who gained widespread recognition for her debut in Laapataa Ladies and received Filmfare and IIFA Awards for her performance, brings relatability and cultural relevance to Oriflame’s skincare narrative. Her association reflects the brand’s focus on authentic skincare journeys and long-term skin health through trust-led, science-backed solutions.
As part of the collaboration, Nitanshi Goel will feature across Oriflame India’s digital platforms, product catalogues, website, and social media channels to further strengthen visibility for the Optimals range.
Commenting on the launch, Abhishek Chakraborty, Head of Brand Communication, Digital, and PR, Oriflame India, said, “Skincare remains a key growth priority for Oriflame in India. Consumers are increasingly seeking solutions that combine efficacy, gentleness, and simplicity. The Opt Optimals Even Out range reflects our continued investment in science-led skincare that addresses real concerns while supporting overall skin health.”
Sharing her views, Nitanshi Goel said, “I believe in skincare routines that prioritise consistency and long-term skin health over quick fixes. The Opt Optimals Even Out range fits seamlessly into everyday life, and partnering with Oriflame felt natural as the brand encourages embracing real skin.”
The Opt Optimals Even Out range is suitable for all skin types and includes cleansers, a targeted serum, creams, a skin protector with SPF 50, and specialised gel face patches. The products are priced between INR 469 and INR 1,899 and are available on Oriflame’s website, in.oriflame.com, as well as through Oriflame’s brand partners across India.
