Five Snack Habits Defining India’s Gen Z and the Growing Appeal of Lotte PEPERO
Chennai: Shaped by digital-first lifestyles and growing exposure to global pop culture, India’s Gen Z is steadily redefining snacking habits. Convenience, portability and international appeal now play a central role in what young consumers choose between meals. Within this evolving landscape, certain snack formats—such as Lotte PEPERO—are finding increasing relevance among younger audiences.
Industry observers identify five key snacking trends that characterise India’s Gen Z consumption patterns.
Snacking That Matches a Multitasking Lifestyle
Gen Z consumers often navigate busy schedules involving online education, early careers and continuous digital engagement. As a result, snacks that can be consumed quickly and effortlessly are gaining preference. Products that do not interrupt work or leisure activities are increasingly favoured. Lotte PEPERO’s slim stick format aligns with this demand, offering ease of consumption during short breaks or while switching between tasks.
Rising Interest in Korean and Global Snack Experiences
Exposure to Korean entertainment, fashion and food trends through social media platforms has influenced snack preferences among young Indians. There is a noticeable shift towards exploring globally inspired products alongside traditional options. Lotte PEPERO, with its strong association with Korean snack culture, fits into this growing interest, offering an international format that adapts easily to Indian consumption habits.
Snacking as a Shared Social Experience
Among Gen Z, snacking is often a collective activity, taking place in hostels, college campuses and informal gatherings. Snacks frequently serve as conversation starters during group study sessions or casual meet-ups. Shareable formats, such as stick-based snacks, are seen as more suitable for these social settings, contributing to their popularity.
Integration With Digital-First Consumption
Food and digital behaviour are closely connected for younger audiences. Snacks commonly appear during content consumption, social media scrolling and group watch sessions. Visually simple and easy-to-handle snacks tend to integrate seamlessly into these moments. Lotte PEPERO’s clean and recognisable format allows it to blend into everyday digital interactions without disrupting them.
Preference for Simple, Low-Engagement Choices
Gen Z consumers increasingly favour snacks that do not require overthinking. Familiarity, ease of sharing and adaptability to different occasions often outweigh elaborate packaging or complex flavour profiles. Snacks that fit naturally into daily routines—whether during a short break or a casual hangout—are becoming everyday staples.
As India’s Gen Z continues to shape consumption trends, brands are adapting to evolving expectations around speed, flexibility, global influence and social relevance. Products like Lotte PEPERO reflect how certain snack formats are aligning with the everyday lives of young consumers. In a rapidly changing market, snacks that quietly integrate into routine moments are emerging as consistent choices for this generation.
