YBE Nails Lashes Brows Launches in Chennai with International Beauty Techniques

Chennai: YBE Nails Lashes Brows, a specialised salon concept focused exclusively on nail, lash and brow services, has launched its first outlet in Chennai. The brand is introduced by Tip and Toe Salon, pioneers in the nail, lash and brow segment.

Positioned as a structured alternative to both premium salons and unorganised budget setups, YBE offers internationally inspired techniques at accessible price points. The concept is designed specifically for urban youth, including college students, young professionals and content creators.

The Chennai outlet spans approximately 400 sq. ft. and houses four nail stations, three pedicure loungers and a dedicated lash and brow zone. The facility operates with a digital-first booking and payment system supporting UPI and card transactions. Designed with a minimal beige-chrome aesthetic, the space combines modern interiors with operational efficiency.

A key differentiator for YBE is its 60-minute service commitment. All treatments are structured to be completed within one hour, addressing the time constraints of its core clientele who seek quality services without extended waiting periods.

The service portfolio is divided into three categories:

• Nails: Gel polish applications including Cat Eye and advanced nail art formats, Gel X systems, manicures and pedicures.
• Lashes: Classic, Hybrid and Volume extensions, along with lash lifting.
• Brows: Lamination, tinting and shaping services.

Several of these treatments, including Gel X applications, advanced nail art techniques, lash lifting and brow lamination, are currently limited in standalone specialised formats in Chennai. YBE aims to position itself as an early organised entrant in this growing beauty bar segment. All services are delivered by a team trained under TIP&TOE professionals, with senior technicians overseeing quality control.

The pricing strategy is structured to bridge the gap between premium and budget salons. Gel polish and mani-pedi services are offered at accessible rates, while lash services are competitively priced against premium operators. Introductory launch offers are currently available.

Chennai was selected as the launch market due to its expanding urban youth demographic and the limited presence of organised, specialised beauty bar formats. The brand is designed as a scalable, franchise-ready model, with expansion plans across metro and Tier 1 cities including Mumbai, Pune, Bengaluru, Hyderabad and Ahmedabad, followed by Tier 2 markets.

Commenting on the launch, Manisha Surave, South Zonal Operation Head, Grey Trendy Professional Pvt Ltd, said:

“YBE has been built to address a clear gap in the Indian beauty market — a focused, process-driven format delivering international-standard services at a price point accessible to Gen Z and young professionals. Chennai is the right starting point, and we are committed to building a consistent, quality-led experience as we scale.”

Salon Address:
Second Floor, No. 46,
Besant Avenue Street,
Urur, Adyar, Chennai – 600020.