Mahakumbh 2025 Drives Massive Surge in Local Service Searches on Justdial
Mumbai: As Mahakumbh 2025 reaches its midway mark, Justdial, India’s No. 1 local search engine, has released compelling data highlighting the festival’s enormous impact on local services and infrastructure.
Key findings include:
- Temple searches surged 139% in the last ten days of January
- Travel agent searches climbed 110% as Kumbh entered its second month
- Hotel bookings increased five-fold in January compared to December
- Puja item dealers searches became 89-fold in January compared to December
- Sweet shop queries rose 35 times as Kumbh reached midway
The data reveals unprecedented shifts in consumer behavior and service demands, with searches for essential services like ambulances, ATMs, car rentals, and chemists also seeing significant increases.
Justdial’s data suggests that this year’s Mahakumbh Mela has achieved new heights in terms of organized participation, with devotees actively using digital platforms to enhance their spiritual journey.
APPENDIX
Month-over-Month Comparison (December 2024 vs January 2025)
| Service Category | Growth Factor |
| Puja Item Dealers | 89x |
| Sweet Shops | 35x |
| Pandits | 31x |
| Ashrams | 16x |
| Tourist Guide Services | 5x |
| Hotels | 5x |
| Travel Agents | 5x |
| Dharamshalas | 4x |
| Ambulance Services | 4x |
| Temples | 3x |
| Pure Veg Restaurants | 2x |
| Petrol Pumps | 2x |
| ATM | 2x |
| Car Rental | 2x |
| Chemists | 2x |
Period-over-Period Growth (January 22-31, 2025 vs January 14-21, 2025)
| Service Category | Percentage Increase |
| `Temples | 139 % |
| Petrol Pumps | 133 % |
| Ghats | 118 % |
| Travel Agents | 110 % |
| Car Rental | 97 % |
| Kumbh Mela Tents | 87 % |
| Hotels | 86 % |
| Tourist Guide Services | 73 % |
| Pandits | 58 % |
| Puja Item Dealers | 56 % |
| Sweet Shops | 50 % |
| Ashrams | 35 % |
| Chemists | 26 % |
