Campus Activewear Launches New Campaign “Move Your Way” Featuring Vikrant Massey
Mumbai: Campus Activewear Ltd. has launched the second leg of its “Move Your Way” brand campaign, featuring Indian actor Vikrant Massey. The campaign celebrates individuality and authenticity, encouraging individuals to express themselves through their fashion choices.
The film showcases Vikrant Massey confidently navigating a business meeting, where he executes a backflip, demonstrating his ease and confidence. The campaign’s message is “When you move your way, the world moves with you.”
Prerna Aggarwal, Chief Innovation Officer, Campus Activewear, said, “Our ‘Move Your Way’ campaign celebrates authentic self-expression and staying true to oneself unlocks greater opportunities.”
Vikrant Massey stated, “Authenticity has always been one of the greatest treasures I believe in and also I’m thrilled to partner with a brand that champions this belief.”
The campaign will be promoted across digital platforms, including OTT and social media, to connect with the young audience.
