Flipkart Sees 34% Surge in Female Shoppers Ahead of International Women’s Day

Flipkart has observed a significant increase in female shoppers on its platform, with a 34% year-on-year growth in the lead up to International Women’s Day.

Key trends:

• 34% of Flipkart users are GenZ women, indicating a growing preference for online shopping among young women.
• 52% of women shoppers are from Tier 3 cities, highlighting Flipkart’s reach across India.
• Top categories: grooming, women’s ethnic contemporary, and women’s western core.
• Popular products: women ethnic sets, kurtas, sarees, and beauty products like facewash and face creams.