Lava’s #MyBharatWithLava Holi Edition Celebrates India’s Cultural Diversity, Engages 513K Social Natives
Chennai: Lava International Limited has successfully concluded the Holi edition of its brand campaign #MyBharatWithLava, celebrating India’s vibrant cultural traditions and engaging with over 513K social natives.
The six-day campaign, held from March 12 to March 18, 2025, showcased the diverse ways Holi is celebrated across India, capturing unique stories, rituals, music, and flavors from different regions. The campaign featured six regional influencers highlighting hyperlocal traditions, from Varanasi Holi to the symbolic Lathmaar Holi of Mathura-Vrindavan.
The campaign garnered 35K engagements and 470K views across social media platforms, sparking a wave of cultural pride and regional storytelling. The campaign’s centerpiece was a high-energy music video featuring all influencers, blending regional Holi celebrations into a unified narrative.
Puravansh Maitreya, Head of Marketing, Lava International Limited, stated, “With the Holi edition of #MyBharatWithLAVA, we wanted to showcase the many hues of India’s culture, rooted in local tradition but resonating with national pride.”
Gaurav Arora, Co-founder of Social Panga, added, “The idea behind #MyBharatWithLava was to create a campaign that felt as real and vibrant as India itself. The engagement we saw is proof that when a brand tells genuine stories, it creates connections that go beyond just a campaign—it builds a community.”
