Lay’s Unveils ‘Flavours of the World’ – A Limited-Edition Range Bringing Global Tastes to India

Chennai: Lay’s, a leading potato chip brand, has launched its limited-edition ‘Flavours of the World’ range, featuring internationally-inspired tastes from the Mediterranean, Mexico, and Korea.

The new range includes Mediterranean Pizza, Mexican Salsa, and Korean Chilli flavors, catering to the growing demand for globally-inspired flavors in India. According to industry insights, there has been a significant rise in the consumption of Korean-flavored food products in India over the last five years.

To celebrate the launch, Lay’s hosted an exclusive on-ground experience, where fans and influencers tasted the new flavors. The brand ambassadors, Ranbir Kapoor and Mahendra Singh Dhoni, have also launched a “Battle of Flavours” campaign on social media, sparking fan engagement and debates.

Saumya Rathor, Marketing Director – Lay’s, PepsiCo India, said, “At Lay’s, we curate experiences that transport our consumers across borders. With Flavours of the World, we bring globally-inspired tastes home, ensuring that every pack is more than just a snack; it’s a journey of exciting, authentic flavors.”

The limited-edition range is available across retail stores, e-commerce platforms, and quick commerce channels, priced at ₹10, ₹20, and ₹30.