Flipkart Collaborates with Department of Agriculture, Government of UP to Empower Farmer Producer Organizations
Chennai: Flipkart, India’s homegrown e-commerce marketplace, in collaboration with the Department of Agriculture, Government of UP, conducted a workshop for Farmer Producer Organizations (FPOs) under the Flipkart Samarth Krishi initiative in Varanasi, Uttar Pradesh. The session aimed at equipping FPOs with quality standards, sourcing processes, and digital integration insights to enable sustainable business growth and national market access.
The workshop brought together FPOs from across Varanasi, Gorakhpur, and Bahraich, offering them a platform to engage with Flipkart’s Grocery business leaders and Quality Assurance team. Discussions were centered on sourcing requirements for Flipkart’s private label Grocery offerings, compliance norms including GST and FSSAI licensing, and aligning produce with national consumer expectations.
The initiative also focused on building awareness among FPOs around aggregation, packaging, and quality benchmarks required for e-commerce partnerships. This engagement builds on Flipkart’s larger vision of supporting farmer communities and agribusinesses by unlocking new growth opportunities through e-commerce.
Rajneesh Kumar, Chief Corporate Affairs Officer, said, “At Flipkart, we believe that connecting rural agribusinesses with digital commerce will drive inclusive and sustainable growth. Uttar Pradesh is a key region for us, and through our partnership with the Department of Agriculture, we are empowering FPOs with practical insights and sourcing access that enable them to thrive in the digital marketplace and truly transform rural livelihoods.”
Flipkart Samarth Krishi is an extension of the Flipkart Samarth initiative, launched in 2019, and is a nationwide initiative to unlock new growth opportunities for MSMEs, artisans, and underserved communities through e-commerce. The program has grown significantly through strategic engagements and partnerships with State and Central Ministries, Government Departments, and other entities across India.
