Flipkart Foundation and Goonj Launch ‘Udaan’ to Address Menstrual Wellbeing Challenges
Bangalore: Flipkart Foundation, the charitable arm of the Flipkart Group, has partnered with Goonj to launch ‘Udaan’, an initiative aimed at transforming menstrual wellbeing outcomes for women and adolescent girls across multiple states in India.
Key Objectives
- Reach over 18,700 women through on-ground menstrual wellbeing interventions across Assam, Karnataka, Odisha, and West Bengal
- Engage over 500,000 individuals through digital outreach
- Break the silence and stigma around periods, increase awareness, and ensure access to sustainable menstrual sanitation products
Four-A Approach
- Access: Provide menstrual wellbeing hygienic resources
- Awareness: Educate women and adolescent girls about menstrual health
- Affordability: Channelize Goonj’s ‘MY Pads’ cloth sanitary pads made from upcycled fabric to remote communities
- Action: Enable community-led action and empower women to speak up and lead local solutions
Impact
- Directly empower close to 18,700 women and indirectly reach over 56,000 women
- Feature 18 exhibitions showcasing work on period hygiene to normalize conversations and promote community ownership of wellbeing community action stories.
“At Flipkart Foundation, we believe that dignity, health, and opportunity should never be determined by geography or social norms,” said Sarah Gideon, Vice President – Corporate Affairs, Flipkart. “With Udaan, we are working to challenge the deep-rooted silence surrounding menstruation and build practical solutions grounded in community engagement and sustainability.”
“Goonj has been working on the issue of dignified menstrual wellbeing of women for over 2 decades,” said Meenakshi Gupta, Co-founder Goonj. “We believe menstrual wellbeing is a human issue, not just a women’s issue, and designing a comprehensive solution that addresses all aspects of this issue with a 4A approach allows for a woman to manage her menstruation with dignity, every month.”
