132-Year-Old Amrutanjan Healthcare Partners With KBC Season 25

Chennai Amrutanjan Healthcare Limited, one of India’s most trusted wellness brands, has announced its partnership with Kaun Banega Crorepati (KBC) as an Associate Sponsor for the show’s 25th season on Sony Entertainment Television, which began airing on October 26.

Through this association, Amrutanjan aims to leverage KBC’s wide audience base to strengthen brand recall and deepen its connect with viewers. Hosted by the legendary Amitabh Bachchan, KBC continues to inspire millions across India with its blend of engaging stories, relatable narratives, and emotionally compelling formats.

Speaking on the partnership, Mani Bhagavatheeswaran, Chief Marketing Officer, Amrutanjan Healthcare Limited, said: “For 132 years Amrutanjan has stood for care, comfort and trust across generations. Our partnership with KBC, a show of knowledge, credibility and connectedness, is a natural extension of our brand philosophy captured in the Indian phrase ‘Har Dard Mitayee’.”

As Amrutanjan celebrates 132 years of care and trust, the association with KBC reaffirms its role as a reliable companion in everyday life. For generations of Indian families, Amrutanjan has provided relief from daily aches and stresses, bringing comfort and restoring smiles. The brand’s philosophy embodies its commitment to stand by users through every strain, offering care, ease, and restoration