Amrutanjan Healthcare Re-launches Iconic Yellow Balm in Glass Bottle
Chennai: Amrutanjan Healthcare has re-launched its iconic Yellow Balm, reviving the nostalgic glass bottle packaging that generations of Indians remember. First introduced in 1893, the balm has been trusted for over 130 years as a household remedy for headaches and body aches.
The return to glass packaging not only rekindles memories but also reinforces Amrutanjan’s commitment to sustainability by reducing plastic use. Each bottle now comes with 25% extra balm, offering consumers more of the comfort they have relied on for decades.
Alongside the re-launch, Amrutanjan has unveiled a new campaign, “Har Dard Mitaye”, with two TVCs capturing everyday moments when pain interrupts life — at work, during travel, or at home — and showcasing the balm’s fast, natural relief.
S. Sambhu Prasad, Chairman & Managing Director, Amrutanjan Healthcare Limited, said: “This re-launch is about renewing our bond with consumers by giving them more of what they cherish — effective relief, greater quantity, and packaging that is better for the environment.”
Mani Bhagavatheeswaran, Chief Marketing Officer, added: “The Yellow Balm is not just a remedy, it is a feeling of familiarity and trust. Moving to glass bottles is both a responsible and emotional step, connecting us back to our roots while keeping the brand relevant for generations to come.”
With this re-launch, Amrutanjan Healthcare celebrates its legacy of care, ensuring the comfort and relief trusted for over 130 years continues to find its place in every Indian home.
