Approach Bollywood Launches Quirky Holi 2025 Digital Campaign with a Strong Social Message
Mumbai: Approach Bollywood, a leading Bollywood and entertainment platform, has unveiled its digital campaign, “Holi Kab Hai, Kab Hai Holi,” ahead of Holi 2025. The campaign blends Bollywood nostalgia with humor while delivering a crucial social message on “Don’t Drink & Drive.”
The campaign features iconic Bollywood characters from the legendary film Sholay, reimagined in lighthearted yet impactful scenarios. The ads weave in a meaningful social message, incorporating the “Don’t Drink and Drive” theme through clever dialogues and captivating scenes.
Sonu Tyagi, Founder of Approach Entertainment Group, stated, “Our goal is to engage audiences with light-hearted entertainment while spreading awareness about responsible behavior during the festivities.”
The campaign will roll out across social media platforms, reinforcing its unique mix of entertainment and social responsibility. Approach Bollywood has collaborated with influencers to amplify the campaign’s reach and has partnered with the spiritual organization Go Spiritual to deliver its message with impact.
