Approach Entertainment Signs Hollywood Actor Clayton Norcross for India Representation
Mumbai: Approach Entertainment, India’s award-winning celebrity management and entertainment marketing company, has signed renowned Hollywood actor Clayton Norcross for exclusive representation in India.
Norcross, best known as the original Thorne Forrester in the global hit soap opera The Bold and the Beautiful, brings decades of international stardom to the firm’s roster. The series, now in its 38th season and syndicated in over 100 countries, cemented his reputation as a charismatic leading man with a devoted worldwide fanbase.
Following his celebrated run on the show, Norcross built a diverse career across Europe, Africa, South America, and the United States. His recent credits include the action thriller Last Resort (Prime Video), the Italian comedy Ciao Brother, and the French-Italian co-production The Kidnap. He has also appeared in American hits such as Baywatch, JAG, and Hawaii Five-0, as well as international productions like Air Force One Is Down alongside Linda Hamilton and Jeremy Sisto.
Beyond acting, Norcross is an accomplished writer and producer, co-authoring the police action series Brutal Angels, which blends romance and paranormal themes. His deep interest in spirituality has drawn him to India, where he recently visited yoga ashrams in Rishikesh and explored spiritual destinations across the country.
Approach Entertainment will manage Norcross’s PR, brand partnerships, endorsements, events, and collaborations in India. The partnership is expected to open doors for cross-cultural projects and Indian film ventures.
Speaking on the collaboration, Norcross said: “My journey to India and experiences in places like Rishikesh have been life-changing. I am thrilled to partner with Approach Entertainment and Sonu Tyagi to explore meaningful opportunities in this incredible country that holds a special place in my heart.”
Sonu Tyagi, Founder & Director of Approach Entertainment Group, added: “Clayton Norcross is a true international icon whose talent, charisma, and spiritual depth resonate universally. His genuine love for India makes this partnership even more special. We are honored to represent him and look forward to impactful collaborations.”
