Asian Paints Launches Tractor Emulsion Varnamaalai
Chennai: Asian Paints has introduced Tractor Emulsion Varnamaalai, a unique shade guide inspired by Tamil TV serial sets. The guide features color palettes from popular shows like Kayal, Moondru Mudichu, and Singapenne, reaching an audience of 41 million.
Key Features
- 65 thoughtfully curated color combinations
- Room-wise stencils, styling cues, and design insights
- Features iconic characters like Kayal, Nandhini, and Anandhi
- Available in physical and digital formats
“Tractor Emulsion Varnamaalai is a truly local and meaningful offering. This shade guide gives consumers in Tamil Nadu a relatable tool to imagine their homes through the familiar lens of characters and settings they see every day,” said Amit Syngle, MD & CEO, Asian Paints Ltd.
Asian Paints’ market-leading interior paint, Tractor Emulsion, is known for its anti-fade performance and 4-year warranty. With over 2000 shades and a range of finish options, Tractor Emulsion offers both variety and value.
Consumers in Tamil Nadu can access the Varnamaalai shade guide by sending an SMS “TRACTOR” to 56161 or by downloading a digital copy from the Asian Paints website.
