ASICS Launches GEL-DS TRAINER 14 with Bold Campaign

Mumbai: ASICS, the global Japanese sportswear brand, has launched its latest GEL-DS TRAINER 14 shoes through a vibrant and immersive event in Mumbai. The launch marked a stylish step forward in the SportStyle category, blending lifestyle with innovation.

The GEL-DS TRAINER 14 combines throwback design elements with lightweight comfort, making it ideal for everyday styling. The shoe features iconic quarter-panel design and open mesh paneling, and is available in two colors: Truffle Grey/Pure Silver and White/Tai Chi Yellow.

The GEL-DS TRAINER 14 is priced at INR 9,999 and is available at ASICS retail stores and online platforms. The shoe is designed for both men and women, catering to a growing base of Indian consumers seeking sneakers that embody both function and fashion.

Rajat Khurana, Managing Director, ASICS India and South ASIA, said, “We have foreseen a huge emerging space for sneakers in the market… With this collection, we’re not just introducing a sneaker but a lifestyle that seamlessly blends high-performance heritage with contemporary street style.”