Aviva Life Insurance Launches Smart Vital, a Fixed Health Benefit Plan with Wellness Rewards
Chennai: Aviva India, a leading private life insurance company, has launched Aviva Smart Vital, a first-of-its-kind fixed health benefit plan that combines critical illness coverage with wellness-linked rewards.
Aviva Smart Vital is an individual, non-linked, non-participating, pure risk health insurance plan offering a lump-sum payout on the first diagnosis of any of 49 covered critical illnesses, including cancer, kidney failure, heart ailments, stroke, and brain surgery. The base sum insured starts at INR 10 lakh, with options of INR 15 lakh and INR 20 lakh.
A key differentiator of the plan is its wellness-linked benefit structure, which allows policyholders to enhance their coverage up to two times the base sum assured. Customers earn quarterly wellness additions of 2.5%, 5%, or 7.5% based on their average daily steps, tracked through Aviva’s Wellness360 App. Eligible policyholders opting for INR 15 lakh or INR 20 lakh coverage also receive a smart tracking device, the Loop by CarePlix X Smart Ring, at no additional cost.
Unlike traditional Mediclaim policies that reimburse hospitalization expenses, Smart Vital offers a fixed benefit payout that can be used flexibly for treatment, recovery, income replacement, or other financial needs.
Commenting on the launch, Asit Rath, CEO and Managing Director, Aviva India, said the product addresses the growing need for financial preparedness amid rising lifestyle-related illnesses. “Smart Vital combines comprehensive critical illness cover with wellness-linked rewards, encouraging healthier lifestyles while strengthening financial resilience,” he said.
Ajai Kumar Tripathi, Appointed Actuary and Product Head, Aviva India, said the plan reflects evolving customer needs by integrating protection with proactive health management.
CarePlix Founder Subhbrata Paul said the collaboration enables preventive healthcare through real-time wellness insights, transforming insurance from a reactive product into a proactive health partner.
Aviva Smart Vital is available to individuals aged 20 to 50 years, with policy terms of 10, 15, or 20 years and fixed premiums throughout the policy duration. Premiums are eligible for tax benefits as per prevailing laws.
The launch reinforces Aviva India’s focus on customer-centric innovation and aligns with IRDAI’s vision of “Insurance for All by 2047.”
