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Aviva Life Insurance Wins Product of the Year 2025 Awards

Chennai: Aviva Life Insurance has been awarded the prestigious Product of the Year 2025 title in two key categories: Life Insurance – Retirement Income and Life Insurance – ULIP. The recognition was based on a nationwide consumer survey conducted by NielsenIQ.

Winning Products:

  • Aviva Signature Increasing Income Plan: A non-linked, non-participating savings life insurance plan that provides customers with guaranteed annual income that increases by a simple interest rate of 15% on every 3rd anniversary of the Payout Period, along with life cover and flexible payout options.
  • Aviva Signature Investment Plan: A Unit Linked Insurance Plan (ULIP) crafted for customers who seek long-term investment growth with life insurance coverage, featuring zero premium allocation charges, return of mortality, and access to 8 fund options with unlimited free switches.

Asit Rath, CEO and MD, Aviva India, said: “We are truly honoured to be recognised as Product of the Year 2025 in two key life insurance categories: Retirement Income and ULIP. We thank our customers for their trust and we remain fully committed to meeting their expectations.”

Raj Arora, CEO, Product of the Year India, said: “Consumers across the country have recognized two of Aviva Life Insurance’s products as Product of the Year 2025 winners. These wins are a testament to Aviva’s commitment to customer-first innovation, financial foresight, and product excellence.”

The dual recognition strengthens Aviva’s position as a customer-focused insurer committed to building simple, transparent, and future-ready financial solutions that align with the evolving needs of Indian families.

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