AZORTE Expands Southward with Second Fashion Neostore at Phoenix Marketcity Chennai

Chennai: Reliance Retail’s premium fashion and lifestyle brand AZORTE marked its southern expansion with the launch of its second fashion neostore at Phoenix Marketcity, Chennai. Following the success of its Mumbai debut, the new store spans 15,211 sq. ft. and continues AZORTE’s mission to redefine fashion retail through technology, inclusivity, and contemporary style.

The grand opening was celebrated with a glamorous launch event featuring actress and youth icon Krithi Shetty, who inaugurated the store, interacted with fans and shoppers, and explored the brand’s latest collections. Her presence added vibrancy to the occasion, reflecting Chennai’s dynamic and fashion-forward spirit.

AZORTE is positioned as India’s only fashion neostore, blending global trends with local sensibilities. The store offers a curated selection across women’s wear, men’s wear, kids’ fashion, and accessories, all within a welcoming environment that promotes individuality and self-expression. The brand’s core philosophy, “Your Safe Space,” is reflected in its inclusive and customer-centric approach.

The Chennai outlet introduces several next-gen retail innovations, including smart trial rooms with contextual styling recommendations, interactive digital screens showcasing endless aisle offerings, RFID and QR code technology for seamless inventory management, and self check-in/check-out counters for a frictionless shopping experience.

With the launch of its Phoenix Marketcity stores in Mumbai and Chennai, AZORTE now operates 43 stores across India. The brand continues to expand its footprint in major metros, delivering immersive, tech-driven, and fashion-forward retail experiences.

Commenting on the milestone, Dhaval Doshi, Head of Marketing at AZORTE, said, “Chennai’s vibrant energy and evolving fashion landscape made it the perfect city for AZORTE’s next chapter. This store was designed to give customers more than just products; it was an experience that blended fashion, technology, and individuality seamlessly.”