Bangur Cement Introduces Branded Safety Nets for Construction Visibility

Shree Cement Ltd.’s Master Brand, Bangur, has launched a pioneering on-ground visibility initiative in Delhi, introducing branded safety nets at construction sites. This innovative solution meets construction safety standards while serving as high-impact branding surfaces.

Breaking Through Advertising Challenges

Delhi’s stringent Municipal Corporation of Delhi (MCD) restrictions limit traditional advertising formats. In response, Bangur Cement has developed custom-designed safety nets with product branding, creating a standout brand presence at construction sites.

Impact and Expansion

The pilot phase in Delhi covered approximately 9,900 sq. ft., using custom-fabricated rolls. The initiative has been successful, and the company is evaluating expansion across other key markets in India, following earlier rollouts in West Bengal.

Innovative Solution

According to Shailesh Ambastha, President Sales, Shree Cement, the branded safety nets ensure site safety while turning everyday construction zones into powerful brand ambassadors. This smart solution reflects Shree Cement’s on-ground innovation and market responsiveness.