Bangur Cement Launches New TVC Campaign
Shree Cement, one of India’s leading cement manufacturers, has launched a TVC campaign under its master brand Bangur Cement, showcasing its two premium products: Bangur Magna and Bangur Roofon.
The TVC for Bangur Magna Cement features Abhishek Banerjee and highlights the product’s advanced CSH Gel technology, ensuring superior bonding and unmatched strength. The campaign addresses a common challenge faced by individual home builders (IHBs): the unreliable quality of sand, aggregates, and water.
The TVC for Bangur Roofon Cement portrays the roof as a silent witness to daily life, seasonal changes, and family gatherings, emphasizing the need for lasting strength, durability, and protection.
“These campaigns reflect our commitment to engaging meaningfully with consumers and showcasing the advanced performance of our products,” said Mr. Neeraj Akhoury, Managing Director, Shree Cement Ltd. “Bangur Magna and Bangur Roofon stand as benchmarks of innovation and reliability in the cement industry.”
The campaign has been rolled out extensively across leading national and regional TV channels, further strengthening Bangur Cement’s premium product portfolio and commitment to quality, durability, and innovation.
YouTube Link for the TVC:
Bangur Magna: https://youtu.be/MFnllUt9uVc?si=4SGF1uV6ySYu7C2B
Bangur Roofon: https://youtu.be/mCWywrN5-aw?si=4NNC8QrIBezDJKSH
