Go Spiritual and Approach Entertainment Launch Blanket Donation
New Delhi: As winter grips North India with biting cold, Go Spiritual, a leading spiritual social enterprise, and Approach Entertainment, a renowned Celebrity Management and Film Productions company, have embarked on an extensive Blanket Donation Campaign to aid the homeless and underprivileged. This initiative, aimed at providing essential warmth to those living on the streets, underscores the dire need for collective action during the harsh winter months.
The campaign focuses on distributing blankets, warm clothing, and food across North India’s major cities, including Delhi, Jaipur, Jalandhar, Chandigarh, Shimla, Ludhiana, Noida, Gurgaon, and Ghaziabad. With increasing homelessness and the devastating impact of extreme winters, the campaign aspires to save lives and bring hope to the destitute.
Go Spiritual has been spearheading this initiative since 2017, aligning its efforts with its overarching mission of spiritual awareness and philanthropy. By leveraging its network of volunteers and engaging spiritual communities, the organization seeks to amplify its reach and inspire others to join this cause.
In a bid to maximize the campaign’s impact, Approach Communications, the PR and integrated communications wing of Approach Entertainment, is managing the public relations and digital outreach. Meanwhile, Approach Entertainment is creating impactful videos, involving celebrities and influencers, and organizing awareness events to gather widespread support.
Sonu Tyagi, Founder of Go Spiritual & Approach Entertainment, emphasized the urgent need for collective efforts, stated: “Amidst the biting winter chill, our commitment to compassion and service remains unwavering. The Blanket Donation Campaign stands not just as an initiative but a testament to our collective responsibility towards the less fortunate. Together with Approach Entertainment and Go Spiritual dedicated volunteers, we aim to blanket North India with warmth and hope, touching lives and saving souls. Let us extend our hands, hearts, and resources to make this winter a season of giving and healing for those in need.”
