CaratLane Launches New Ad Featuring Kayadu Lohar as Regional Brand Ambassador
Bengaluru: CaratLane – A TATA Product, India’s leading omni-channel jewellery brand, has unveiled its latest regional brand film, “Written in the Stars”, featuring actor Kayadu Lohar, who joins as the brand’s Regional Ambassador. The film has been conceptualised by BBH India, extending its long-standing creative partnership with CaratLane.
The campaign portrays a modern proposal blending love, tradition, family, and commitment, symbolised through natural diamonds. Kayadu plays a young woman who believes she is meeting a groom chosen by her family, only to discover the man waiting is her partner — a twist planned by her father and fiancé, reflecting the evolving balance between tradition and modern relationships.
Saumen Bhaumik, Managing Director, CaratLane, said: “Proposals don’t follow a script — they happen when the heart is ready. This film captures that emotion with honesty. Kayadu brings it alive beautifully, and we’re delighted to welcome her as our Regional Brand Ambassador.”
Parikshit Bhattaccharya, Chief Creative Officer, BBH India, added: “Our story reflects today’s relationships — modern in expression yet firmly grounded in family. The film captures the true spirit of commitment with a charming twist.”
CaratLane’s new campaign reinforces its belief: “Commitment is a beautiful thing. Seal it with a CaratLane ring.”
