Cellecor Strengthens South India Retail Network, Targets ₹600 Crore Annual Revenue
Mumbai: Cellecor Gadgets Limited, one of India’s fastest-growing consumer electronics brands, has significantly expanded its footprint in South India through strategic partnerships with leading regional retail chains. The company has joined forces with BIG C Mobiles Pvt. Ltd., PAI International Electronics Limited, LOT Mobiles Pvt. Ltd., and Sonovision Electronics Private Limited to strengthen its market presence across key southern states.
These new alliances build on Cellecor’s existing partnerships with B New Mobiles Pvt. Ltd., Happy Mobiles Pvt. Ltd., Sathya Agencies Pvt. Ltd., Sangeetha Mobiles Pvt. Ltd., Celekt Mobiles Pvt. Ltd., and a robust distributor network. Together, these collaborations form one of the most comprehensive retail ecosystems in South India. Cellecor projects that this network will generate ₹600 crore in annual business, positioning the region as a major growth driver in its nationwide expansion strategy.
BIG C Mobiles, which operates over 250 stores across Andhra Pradesh and Telangana and reports annual revenues of ₹1,500 crore, is expected to contribute ₹70 crore annually to Cellecor’s business. PAI International, with 250 outlets across Karnataka, Tamil Nadu, and Kerala and revenues of ₹2,040 crore, is anticipated to add ₹50 crore. LOT Mobiles, with more than 150 stores, and Sonovision Electronics, with 75 outlets across 26 cities in Andhra Pradesh and Telangana, are each projected to bring in ₹50 crore annually.
According to industry data, South India is one of the fastest-growing consumer electronics markets in the country, with a projected compound annual growth rate (CAGR) of 10.9% between 2025 and 2034—well above the national average. Cellecor, with its diverse product portfolio that includes Smart TVs, Smart Gadgets, Mobile Phones, Wearables, and Home & Kitchen Appliances, is well-positioned to capitalize on this momentum and fulfill its brand promise of “happiness made affordable.”
Commenting on the expansion, Ravi Agarwal, Co-Founder and Managing Director of Cellecor Gadgets Limited, said, “Cellecor’s growth has always been rooted in accessibility and trust. Expanding with South India’s leading retailers allows us to deepen our reach across one of the most dynamic consumer markets in the country. From Smart TVs to Home Appliances, our products are designed to bring innovation, reliability, and affordability to millions of households. With these partnerships, South India alone is poised to contribute ₹600 crore annually to our business, further accelerating our journey towards becoming India’s most trusted consumer electronics brand.”
Cellecor recently surpassed ₹1,000 crore in revenue for FY25 and is now targeting ₹1,500 crore in FY26, driven by its expanding retail alliances, category diversification, and commitment to innovation.
