Cellecor Factory Workers Star in Empowering Rap Anthem Celebrating ‘Make in India’ Spirit
Mumbai: Cellecor, a leading consumer electronics brand, has launched a unique initiative featuring a rap song performed by its factory workers. The track, released as a digital video on YouTube and Instagram, celebrates the pride, craftsmanship, and energy of India’s skilled manufacturing workforce, embodying the true essence of the Make in India movement.
Highlighting Local Craftsmanship
The rap song highlights the dedication and passion of Cellecor’s factory workers, who bring innovation to life through their craftsmanship. By showcasing the talent of its employees, Cellecor has given a voice to the people who power the brand’s success, turning their day-to-day effort into an artistic celebration of resilience and creativity.
Link of the video: https://www.instagram.com/reel/DOvpqu7klmT/?igsh=MW8zNDJ6NzUyaWdoOA%3D%3D
Commitment to Authenticity and Self-Reliance
According to Ravi Agarwal, Co-Founder and Managing Director of Cellecor, “This rap is a tribute to our factory teams, whose dedication and passion embody the true spirit of Make in India. It’s not just about the products we build, but the pride and purpose that go into building them.”
Industry Benchmark for ‘Brand from Within’ Campaigns
The initiative reinforces Cellecor’s commitment to authenticity and self-reliance, aligning strongly with India’s push for homegrown manufacturing. The video has resonated on social media, receiving an enthusiastic response for its authenticity and positive messaging, setting a new industry benchmark for ‘brand from within’ campaigns.
