CavinKare’s CHIK Enters Crème Hair Color Category with CHIK Quick Crème Hair Color
Chennai: CHIK, the flagship haircare brand from FMCG major CavinKare, has announced its entry into the rapidly expanding crème hair color category with the launch of CHIK Quick Crème Hair Color. The brand has made its debut with a Non-South launch across Uttar Pradesh, Rajasthan, and later in Madhya Pradesh, targeting the ₹1000+ crore segment that is growing at nearly 15% annually in North India.
Key Features and Benefits
CHIK Quick Crème Hair Color is positioned as a revolutionary new offering that provides an upgrade to current hair color users by offering the goodness of natural ingredients like amla & bhringraj, hassle-free experience, and ultra-rich & glossy finish. The product delivers vibrant color in just 10 minutes with no waiting and no mess, making it a convenient alternative for consumers. Available in three versatile shades – Natural Black, Natural Brown, and Burgundy – and at a disruptive price point of ₹10, CHIK Quick Crème Hair Color bridges a critical market gap by offering accessibility, convenience, and superior performance.
Marketing and Expansion
The brand has roped in popular television actor Shweta Tiwari as its brand ambassador and is rolling out a comprehensive 360° marketing campaign spanning print, online, and digital platforms in the aforementioned markets. Currently launched across general trade and cosmetic outlets in Uttar Pradesh and Rajasthan, CHIK Quick Crème Hair Color will expand its footprint to Madhya Pradesh and other markets over the next few months.
CavinKare’s Commitment
According to Rajat Nanda, Business Head – Personal Care, CavinKare, “With CHIK Quick Crème, we are extending our legacy of innovation and accessibility in the haircare space to hair color.” With this launch, CavinKare reinforces its commitment to making cutting-edge personal care solutions accessible to every consumer.
