Classmate Launches eduGAMES Infinity with Grand Masters Praggnanandhaa and Vaishali
Chennai: ITC’s Classmate, India’s leading notebook and stationery products brand, has launched eduGAMES Infinity, an innovative gamified notebook that seamlessly blends play with education. The initiative aims to transform learning into a delightful experience, making it fun and engaging for students.
Classmate eduGAMES Infinity is launching a unique campaign, participation in which will provide a chance to visit Hong Kong Disneyland, a once-in-a-lifetime opportunity! The campaign will roll out across 30 cities, inviting students to join the movement by simply buying a Classmate notebook and playing eduGAMES Infinity.
Celebrated sibling duo and Indian chess Grandmasters, R Praggnanandhaa and R Vaishali, will dive into eduGAMES Infinity for 30 days, sharpening their minds daily through the power of puzzles. They believe that engaging the mind with puzzles is a great way to stay focused and mentally agile.
Participants from the 30 cities can compete on the EduGAMES leaderboard for a chance to win exciting daily prizes, including a Meta Quest VR headset, and the final reward — a magical trip to Disneyland.
Vikas Gupta, Chief Executive, Education and Stationery Products Business Division, ITC Ltd., said, “At Classmate, we have always believed that learning should be joyful and must keep alive the spirit of creativity, curiosity, and fun endeavour.”
The campaign will be rolled out across digital platforms, regional print & TV, and influencer partnerships, ensuring wide visibility across participating cities. This leg of the campaign will run in tandem with the national Disneyland EduGAMES campaign, which continues to reward curiosity, consistency, and clever thinking.
