Decathlon Targets $3 Billion in Local Sourcing from India by 2030
Chennai: French sports retailer Decathlon has set an ambitious goal to scale up its sourcing from India to $3 billion by 2030, marking a significant deepening of its “Make in India” commitment. This move underscores the company’s focus on local production capabilities to serve both domestic and global markets.
Decathlon’s local manufacturing presence in India is already strong, with over 70% of the quantities sold in India in 2025 being Made in India. This figure is expected to rise to 90% by 2030, reinforcing the brand’s focus on its local sourcing strategy. Currently, India accounts for 8% of Decathlon’s global sourcing quantities, with a goal to scale this to 15% by 2030.
As part of this growth journey, Decathlon is working to create more than 300,000 new job opportunities in its direct and indirect workforce across the production ecosystem. The company operates 132 stores across 55 cities in India and plans to expand its retail footprint to over 90 cities by 2030.
Decathlon will focus on increasing local production in high-potential categories such as footwear, fitness equipment, and technical textiles. These categories are designed to meet the evolving demands of both Indian consumers and global markets. The company is also deepening its focus on culturally rooted sports like Yoga and Cricket, with the latter entirely conceptualized and manufactured in India.
Sankar Chatterjee, CEO of Decathlon India, emphasized the importance of production excellence in driving sustainable business growth and deeper accessibility to sport for every Indian. Frederic Merlevede, Head of Decathlon Production, highlighted India’s role as a cornerstone of Decathlon’s global production ecosystem. Deepak D’Souza, Head of Decathlon India Production, noted that the company is building the future of sport, made in India, for India and the world.
