Dolby Atmos Music Brings Theatre-to-Car Immersive Experience to Chennai
Chennai: Dolby, in partnership with Universal Music Group and Gaana, showcased the future of immersive audio at the Tagore Film Centre, NFDC. The event highlighted how Dolby Atmos Music seamlessly moves from the studio to cinema and into the car.
The highlight was an exclusive preview of Yellakka, composed by Dharan Kumar and mixed in Dolby Atmos. Attendees first experienced the track in a theatre setting, followed by a live in-car demo inside the Mahindra XUV 3XO, demonstrating how Dolby Atmos transforms everyday driving into a cinematic soundscape.
Industry leaders emphasized their roles in advancing immersive audio:
- Universal Music Group: championing innovative formats for artists.
- Gaana: bringing Dolby Atmos Music to millions of listeners.
- Mahindra: pioneering in-car Dolby Atmos across all price points, including non-branded audio systems.
The Chennai showcase underscored Dolby’s vision of making spatial, high-quality music experiences accessible to audiences everywhere — from theatre halls to car journeys.
