DRA Homes Hosts JoyFest 2026 at Wonderla, Bringing Together Over 350 Homeowner Families
Chennai: DRA Homes, one of Chennai’s leading real estate developers, hosted its annual customer engagement initiative JoyFest 2026 at Wonderla, Chennai, celebrating its homeowner community through a large-scale, immersive experience. The event brought together over 350 DRA families, with more than 1,200 family members participating in a day of entertainment, bonding, and shared experiences at the amusement park.
Organised as part of the company’s DRA Connect programme, JoyFest 2026 is among the first large-scale, community-led homeowner celebrations hosted by a real estate developer at an amusement park in Tamil Nadu. The day featured access to Wonderla’s rides, curated family activities, music, dance performances, and a hosted lunch, reinforcing DRA Homes’ commitment to sustained customer engagement beyond project handover.
Commenting on the initiative, Ranjeeth Rathod, Managing Director, DRA Homes, said,
“At DRA Homes, our customers are at the core of every decision we make. This celebration is our way of expressing sincere gratitude to the families who have placed their trust in us. ‘Home of Pride’ goes far beyond a brand promise—it reflects our belief in building relationships that continue well beyond possession. Through shared experiences like JoyFest, we aim to deepen the emotional bond with every DRA family.”
He added that earlier initiatives such as Puthandu Thiruvizha 2024 and Thai Thiruvizha 2023 have played a key role in strengthening long-term customer relationships.
Manoj Vasudevan, Head – Sales, Marketing & CRM, DRA Homes, said, “JoyFest 2026 reflects our belief that community engagement is an ongoing journey. Through thoughtfully designed touchpoints, we strive to foster trust, nurture lasting relationships, and ensure our homeowners continue to feel connected long after they move in.”
Designed as a community-centric engagement, JoyFest 2026 underscored DRA Homes’ philosophy of viewing customers not merely as buyers, but as long-term partners. The celebration reaffirmed the brand’s ethos, ‘Home of Pride,’ highlighting the emotional connection and trust shared between DRA Homes and its homeowner community.
