Eurofragance Launches Olivante®: A Sustainable Innovation in Perfumery
Bangalore: Eurofragance, the Spanish multinational fragrance house, has unveiled Olivante®, its latest proprietary perfumery ingredient, at the Beautyworld Middle East trade show in Dubai. This marks the company’s fourth exclusive raw material, designed to deliver opulence and sustainability in fine fragrances, personal care, and air care products.
A Natural Innovation
- Olivante® is created by upcycling discarded olive pulp through a 100% natural process.
- It offers a sustainable alternative for fragrance consumers in both Western and Middle Eastern markets, responding to growing demand for richer, more caring scent experiences.
- Unlike traditional olive-based extracts, Olivante® carries no oily smell, instead presenting a phenolic, animalic character reminiscent of castoreum.
Regional and Global Appeal
Eurofragance, a leader in Middle Eastern fragrance design, positions Olivante® as a key ingredient for mukhallat-type creations, prized in the Gulf region for their depth and richness.
- Mayur Kapse, General Manager India, notes its resonance with Indian preferences:
“On its own the natural animalic character of Olivante® is ideal for an Indian target that loves powerful profiles such as shamama. In compositions with jasmine sambac or pink lotus, it enhances fruity and leathery facets.” - Belén Garcia, Master Perfumer, highlights its global relevance:
“Consumers in the West have embraced powerful notes of leather and oud. Olivante® offers multi-faceted olfactive aspects now appreciated across geographies.”
Enhancing Fragrance Creations
Perfumers working with Olivante® report that it:
- Enriches fruity notes,
- Makes gourmand accords more delectable,
- Intensifies white floral notes.
This versatility positions Olivante® as a bridge between cultures, enhancing traditional ingredients while appealing to modern global tastes.
