Flipkart Sees 25X Surge in Holi Colour Sales Amid Festive Rush
Bengaluru: Flipkart, India’s leading e-commerce platform, has witnessed a significant surge in demand for Holi essentials, with a 25X growth in Holi colour sales on the day of the festival.
According to Flipkart’s #FlipTrends, there was an 80% increase in demand for Holi essentials on Flipkart Minutes, with customers in Bangalore, Delhi, and Noida topping the list in orders placed for Holi colours.
Key Highlights:
- 27% increase in lifestyle category sales compared to Holi 2024
- 45% increase in metro demand
- Spike in demand for grooming products, women’s ethnic contemporary wear, fashion wearables, and men’s topwear in Tier 3 cities
As India’s go-to shopping destination, Flipkart remains committed to delivering an unmatched festive shopping experience, bringing speed, variety, and convenience to millions of consumers nationwide.
