Flipkart’s Glam Up Fest 2025: A Celebration of Beauty and Innovation
Chennai: Flipkart’s Glam Up Fest 2025 is scheduled to take place on June 6th and 7th at NESCO, Goregaon, Mumbai, marking the third edition of India’s biggest beauty and lifestyle event. This two-day extravaganza expects to bring together over 100 leading beauty, grooming, and K-beauty brands, alongside 6,000+ influencers and creators from across the country.
The Glam Up Fest 2025 will feature a range of activities, including iconic brand launches, K-beauty products, celebrity and influencer sessions, live tutorials, and immersive brand experiences. A strong focus will be placed on Korean beauty trends, showcasing the latest innovations in the industry. Some of the key participating brands include HUL, PnG, Minimalist, Honasa, McCaffiene, Himalaya, Bella Vita, and many more.
The event will showcase Flipkart’s technology-led solutions, including AI-powered skin diagnostics, Virtual Try-On, and Live Video Commerce. These innovative tools aim to enhance the beauty shopping experience, providing customers with a more personalized and immersive experience.
Following the event, Flipkart’s in-app Glam Up Sale will offer shoppers nationwide exclusive access to limited-time deals, new launches, and curated beauty picks from June 6th to 10th. This sale is expected to attract strong interest from consumers, further reinforcing Flipkart’s leadership in the beauty space.
Manjari Singhal, Head of Business, FMCG and General Merchandise, Flipkart, emphasized the company’s commitment to shaping how beauty is discovered, experienced, and shopped in India. The event aims to provide a seamless, immersive experience where technology, trust, and aspiration come together, reinforcing Flipkart’s leadership in K-Beauty and the broader beauty market.
