Flipkart Minutes Marks One Year of Revolutionizing Quick Commerce in India
Bengaluru: Flipkart Minutes, the quick commerce arm of Flipkart, has completed one year since its launch in August 2024. In its first year, the platform has registered 50% month-on-month growth, attracting over 50 million unique visitors. Powered by Flipkart’s robust supply chain infrastructure and guided by a customer-first approach, Minutes has consistently ensured convenience, speed, and reliability for customers, fulfilling millions of orders across 19 cities covering over 2,900 pin codes.
Strong Customer Retention and Demand
The platform has witnessed high customer retention, with nearly 60% of users placing repeat orders within 14 days. Non-metro cities like Ambala, Guwahati, Jaipur, Lucknow, Kanpur, and Patna have emerged as top growth markets for Flipkart Minutes. The platform has seen strong traction in the mobiles category, with nearly 5 lakh units sold in the past year. It has also enabled real-time smartphone exchange, further expanding its value proposition for urban and non-metro consumers.
Empowering Farmers and Small Businesses
Flipkart Minutes has partnered with over 1,000 farmer-producer organizations (FPOs) to empower farmers and deliver fresh produce to consumers’ doorsteps. The platform has also onboarded over 200 direct-to-consumer (D2C) brands, helping them reach customers faster through hyperlocal fulfillment and enhanced brand visibility. With its strong technology-driven supply chain, Flipkart Minutes has generated over 1 lakh jobs across its delivery and micro fulfillment store operations.
