Flipkart Minutes Sees 30X Surge in Raksha Bandhan Orders
Flipkart Minutes recorded a significant 30X surge in orders this Raksha Bandhan, highlighting the growing trend of relying on quick commerce for time-sensitive moments. The platform saw a notable increase in gifting orders, with the most active shopping window observed between 7 PM and 9 PM, and 8 PM emerging as the single busiest hour for Rakhi gifting.
Popular Gifting Categories
Traditional categories like sweets, dry fruits, perfumes, and non-food gifting combos drove demand, while utility-led products such as wristwatches, handbags, and wallets also performed well. Among rakhis, religious, designer, and assorted rakhis emerged as top-selling products. Festive staples like chocolates and gift boxes witnessed a significant uptick in orders, with sweets seeing a 12X demand surge and dry fruits increasing by 3X.
Consumer Preferences
The top-searched keywords included celebratory assorted chocolates, Rakhi gift packs, Rakhi gift hampers, dry fruit gift boxes, and perfumes, reflecting consumer interest in both conventional and modern gifting choices. Flipkart Minutes positioned itself as the go-to destination for last-minute yet meaningful gifting, delivering on moments that matter most.
Growing Demand for Quick Commerce
The surge in orders highlights the growing demand for quick commerce in India, with Flipkart Minutes enabling access to thoughtful and timely gifting. The platform’s role in facilitating meaningful gestures within tight timeframes was reaffirmed, making it a preferred choice for consumers.
