Flipkart Group Sets a New Benchmark in Responsible Digital Governance

Bengaluru: Flipkart Group, one of India’s largest and most trusted e-commerce platforms, has announced the completion of a comprehensive, independent self-audit on its digital platforms to ensure compliance with the Central Consumer Protection Authority (CCPA) Guidelines and Advisory for Prevention and Regulation of Dark Patterns.

Key Highlights

• The self-audit was conducted across Flipkart, Myntra, Flipkart Wholesale, and Cleartrip, and the comprehensive self-audit completion declaration has been formally submitted to the Ministry of Consumer Affairs.
• Flipkart has always been committed to ensuring that its millions of customers are treated with fairness and transparency.

Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart Group, said: “We are deeply committed to ensuring every consumer interaction is built on transparency and trust.”

Nidhi Khare, IAS, appreciated Flipkart’s proactive step in completing a comprehensive self-audit on dark patterns, saying it demonstrates a clear commitment to putting consumer interests first.