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Flipkart Ventures and DPIIT Launch Flipkart Tourism Challenge

Chennai: Flipkart Ventures, the investment arm of Flipkart, has launched the Flipkart Tourism Challenge in collaboration with the Department for Promotion of Industry and Internal Trade (DPIIT). The challenge aims to accelerate innovation in India’s travel sector by supporting startups building technology-led solutions.

The challenge is open to DPIIT-recognized startups and Indian companies past the MVP stage. The winning startup will receive ₹2.5 lakh, potential entry into Flipkart Leap, mentorship from Flipkart leaders, and access to VC ecosystem.

The runner-up will receive ₹1 lakh, access to founder training curriculum, and mentorship support. Applications are open until May 5, 2025.

Lubna Ahmed, Vice President & Head of Flipkart Ventures, said: “At Flipkart Ventures, we see startups as key drivers of innovation and economic growth.”

The challenge seeks ideas in areas such as enhanced discovery, personalized recommendations, immersive destination previews, AI-powered affordability tools, and tech-enabled on-ground experiences to enhance the travel experience for tourists and contribute to the development of India’s tourism ecosystem.

Startups can apply at Flipkart- Tourism Challenge

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