Flipkart’s Service Arm F1 Info Solutions Unveils New Brand Identity
Flipkart has announced the rebranding of its service arm, F1 Info Solutions & Services Private Limited, marking a pivotal moment in the brand’s journey. The new brand identity highlights F1’s commitment to speed, leadership, and customer-centricity.
The rebranding is part of a strategic move to differentiate F1 Services from Jeeves. F1 Services will now focus exclusively on brand-authorized mobile and electronic repairs conducted at physical service centers across India. In contrast, Jeeves will continue to specialize in post-purchase installation and repair services at the customer’s doorstep for large appliances, furniture, and other categories.
The rebranding underscores F1’s commitment to delivering fast, accurate, and first-time-right service, emphasizing its brand leadership within electronics, mobility, and IT service sectors. This initiative aims to strengthen F1’s presence in the after-sales service market, opening up new avenues for growth while deepening its connection with Flipkart’s customer base.
F1 Services will harness advanced technology to deliver seamless, rapid, and highly efficient service experiences. With a deep network of proprietary services and partner networks, F1 and Jeeves will continue to provide comprehensive after-sales solutions, including repair, maintenance, installation, and customer care services. This rebranding initiative reflects Flipkart’s ongoing efforts to enhance its service offerings and improve customer satisfaction.
