Go Colors Launches Flagship Store in Chennai, Expands into Topwear and Menswear
Chennai: Go Colors, India’s leading bottomwear brand, has strengthened its presence in Southern India with the launch of a new 4,430 sq. ft. flagship store in Anna Nagar, one of Chennai’s prime retail destinations. The store was inaugurated by popular actor Aishwarya Lekshmi, marking an important milestone in the brand’s retail expansion journey.
Located in the heart of Anna Nagar, the outlet earlier functioned as a bottomwear-only store. Recognising the area’s high footfall and strong consumer demand, Go Colors has upgraded the space into a large-format flagship store designed to offer a more immersive shopping experience.
The new flagship store reflects Go Colors’ evolution from a leggings-focused brand to a comprehensive fashion destination. In addition to its extensive range of bottomwear across fits, fabrics, sizes and colours, the store now introduces women’s topwear and menswear. Customers can explore a wide mix of Indian and Western silhouettes catering to diverse age groups, body types, lifestyles and occasions—all under one roof.
Designed with customer comfort in mind, the store features a spacious and airy layout with five fitting rooms on each floor. Smart planogramming, clearly defined product clusters and elevated mannequin styling enhance visual appeal and ease of navigation.
Speaking at the launch, Gautam Saraogi, Founder & CEO of Go Colors, said, “The Anna Nagar flagship store is a significant step forward in our physical retail journey. Anna Nagar has always been a key market for us, and this upgraded flagship allows us to showcase the full breadth of our expanding portfolio while delivering an experience-led retail environment.”
Actor Aishwarya Lekshmi’s presence at the inauguration highlighted the brand’s growing resonance among modern consumers who value comfort, authenticity and self-expression in everyday fashion.
Go Colors currently operates over 825 stores across India, including more than 60 stores in Chennai. The brand continues to invest in large-format flagship outlets while staying focused on fit, fabric and functionality, reinforcing its vision of building future-ready retail experiences across key markets.
