HealthOK Celebrates Father’s Day with Meaningful Campaign

Mumbai: Mankind Pharma, India’s fourth-largest pharmaceutical company, has launched a heartwarming Father’s Day campaign for its flagship brand HealthOK pure vegetarian multivitamin tablets. The campaign celebrates fathers across the nation who demonstrate unwavering dedication to their responsibilities without ever getting tired.

Key Highlights

• HealthOK Heroes: The campaign positions fathers as “HealthOK Heroes” – real-life superheroes who provide unconditional support to their families while maintaining their energy and enthusiasm for parenthood.
• Nutritional Companion: HealthOK vegetarian multivitamin tablets offer the perfect nutritional companion for fathers, supporting their overall well-being and helping them stay active in their daily lives.
• Pure Vegetarian Formulation: HealthOK’s 100% vegetarian formulation makes it a suitable option for fathers across different dietary preferences.
• Marketing Push: The Father’s Day campaign will be backed by a marketing push across digital and traditional platforms.

Joy Chatterjee, Vice President, Sales and Marketing Head, Consumer Business Unit, Mankind Pharma, said, “Happy Father’s Day to our HealthOK Heroes. This Father’s Day, we are celebrating the extraordinary fathers who demonstrate relentless dedication to parenthood without ever showing signs of fatigue.”

HealthOK also offers a unique product for kids – HealthOK Multivitamin Gummies. These gummies are designed to help bridge the nutritional gap in children’s diets, supporting immunity, growth, and overall well-being. According to Joy Chatterjee, “A large number of Indian children fall short of meeting their daily nutritional needs, especially when it comes to essential vitamins and minerals.”