IIHMR University and Vital Strategies Boost Public Health Communication
Mumbai: IIHMR University, in collaboration with Vital Strategies, Bloomberg Philanthropies, and global partners, has successfully organized a two-day workshop titled “Communicating with Data: Conveying Health Information to Media and Colleagues“. The workshop brought together 23 distinguished public health professionals from across India, including representatives from Maharashtra, Chandigarh, Rajasthan, Punjab, Odisha, Gujarat, and Chhattisgarh.
Enhancing Effective Health Communication
The event focused on capacity building to enhance effective health communication, enabling participants to translate complex health data into clear, credible, and actionable messages. Experts deliberated on insightful topics, including:
- Data Interpretation: Understanding and analyzing health data to inform decision-making.
- Crafting Ethical and Compelling Messages: Developing messages that are both informative and engaging.
- Role of Social Media and Artificial Intelligence: Leveraging social media and AI to enhance health communication.
- Communication Channels and Strategies: Identifying effective channels and strategies for health communication.
- Interagency Collaboration: Fostering collaboration among healthcare professionals and organizations.
- Managing Negative Information Responsibly: Handling sensitive information with care and transparency.
Expert Insights
Dr. PR Sodani, President of IIHMR University, emphasized the significance of effective health communication, stating that it is “vital for informed decision-making, public awareness, and trust in health systems”. The workshop provided a dynamic platform for professionals to build practical skills, exchange global best practices, and explore innovative tools like AI.
Leadership and Moderation
The workshop was led by experts, including Dr. Ruxana Jina, Dr. Lara Tabac, Dr. Nidhi Chaudhary, Dr. Neetu Purohit, and Prof. J.P. Singh. It was seamlessly moderated by Kirti Agarwal, Manager of Strategic Planning & Partnerships at IIHMR University, and Gunjan Bawa, Program Associate at Vital India.
